Change the story and you change the city. Marketing and PR people have always known that, from the famous ‘Glasgow’s Miles Better’ campaign of the 1980s to the unforgettable, but unfortunate, decision to brand Glasgow’s Prestwick Airport with the legend ‘pure dead brilliant’. The story of a city emerges not only from the story as told, […]
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Greetings from Utopia
We can only answer the question of what we should do, the philosopher Alistair MacIntyre said, if we can answer the question of which stories we are part of. We aren’t authors of our own lives so much as weavers of tales that extend before and beyond us. This week I was at Chester’s new […]